About

P E R - I M is an independent, sustainable, slow fashion brand, designed and made in London, UK.          

The name, P E R - I M , stands for PERfectly IMperfect.

The beauty of life lies in its imperfections; each of us is extraordinary yet flawed in our own distinct manner and together, the sum of our imperfections is what makes us perfect. We believe everything is imperfectly perfect; in some ways , we all are distinctive and splendid, and in others, we are fragile and flawed, however, we are all perfectly imperfect.

We are fully committed to create our high quality products not only with the mindset of lasting longer than a trend but also to reduce the impact to our environment / planet as possible as it can be.

Creating timeless statement pieces that can be worn season after season, lasting for longer than just one trend cycle. We want our clothes to last till you love!